Don’t Sit on the Sidelines

How hiring an executive coach can help you get in the game.

I stepped into coaching quite by accident a couple of years ago. Frequently, I would receive calls from colleagues and clients wanting to share their business challenges with me. We would discuss the scenario, and I would offer my thoughts on how to tackle it. Sometimes I suggested a specific action be taken; other times, a shift in their style of communication or thinking.  But, no matter what the suggestion, I always knew it was imperative to look at the big picture. Analyzing the long-term goals while still zooming in on the intimate details. I realized, after years of managing people as a business owner and a manager in both corporate and volunteer settings, that I had gained a great deal of knowledge on how to deal with business relationships. That’s when I decided I wanted to coach and consult for a living.

Although I consult on a variety of topics, to professionals in every level of business, executive coaching is always in demand. No matter what our level of responsibility, even at the executive level, we can often have trouble getting outside of the minutia and back into the big picture.

So, you might be asking: “What is executive coaching”, and “Why do I/my company need one?”

Look for a definition of executive coaching and you’ll find a variety of answers.  One simple definition I like is from Sherpa Coaching:
    Regular meetings between a business leader and a trained facilitator, designed
    to produce positive changes in business behavior in a limited time frame.


The key elements of this definition being: A business leader – one who is in a business entity and in a position of leadership. This could be an upper-level manager all the way up to the top, or even an entrepreneur. A trained facilitator: one who is skilled in assessing and guiding a leader in development and action – your coach. Production of changes in a limited time frame: Clear and measurable results in a specified time (no more than 6 months). 

So, here are the five reasons I believe hiring a business coach is beneficial:

  1. To assess the current situation with a fresh perspective, identifying areas of challenge and setting forth a defined plan of action to achieve specified goals.
  2. To solve tactical problems and clear the path for action.
  3. To develop capabilities – new ways of thinking and doing things – that wil contribute to the effectiveness of the individual and organization.
  4. To integrate new leaders into their positions, building skill sets and gathering consensus to ensure that constituencies are satisfied and have buy-in.
  5. To develop leadership skills and habits that will promote continued learning to achieve maximum partnership between individual & organization.


If you want to develop yourself or leaders within your organization, help transition individuals from one area of responsibility to another, or focus on a the attainment of specific goals for an individual or group, a business coach may be just what your organization needs.

If you are interested in our business consulting and executive coaching services, please contact Pick My Brain at 310.771.0665.

You’ve Got a Friend in Me

How strategic partnerships can be mutually beneficial.

In an age of niches and specialties, it seems like everyone has an area of expertise. This idea of filling a specific need is ingrained in many small businesses. How else can you compete against the big guys who offer it all? This is great when your clients want exactly what you have to offer, but what happens when a client needs what you can’t provide? Instead of trying to fill a void that you’re not equipped to fill, why not partner with someone who you know can do the job.

Recently, a colleague of mine called me to partner with him on an event. Since we are in the same industry, our sharing clients may seem strange to some. However, we both have the foresight to realize that one company may be able to offer what the other cannot. After years of planning this annual event, the client decided that they’d like to be more strategic in the generation of collaterals and themes around the event. My team was able to use our experience in marketing to provide the client with elegant, branded materials and an eco-friendly alternative to standard paper invitations – something that was very important to this “green” client. His company still provided the client with the event planning and logistical support that they required.

He was able to maintain the long-term relationship he had with his client, while freeing up time to work on other, ongoing projects. Ultimately the customer was satisfied and the partnership was a great triumph.

Of course, working successfully with colleagues takes trust, clear boundaries and a mutual benefit. Beforehand, we drafted an agreement to ensure that our collaboration would not only be successful, but also ethical. Creating this type of contractual agreement prevents miscommunication about responsibility and compensation.

As a project manager, I have often relied on the expertise of colleagues to provide my clients with what they need. As a business owner or manager you have to embrace your strengths, but you also need to realize when someone else might be able to do the job better. Instead of turning the client away or trying to do something you are not skilled at, try building relationships with a network of trusted allies and have the ability to be a full-service provider for your customers. 

Have you partnered on work with another company? What was the result? Do you have recommendations for how partnerships can be lucrative?
 

Copyright © 2007-2009 Pick My Brain Consulting, LLC. All Rights Reserved.