Centralize or Diversify?

I am an instructor at San Diego State University’s College of Extended Studies, in their Meeting Planning Certificate Program.  Each semester, I teach a six-hour elective course called, “Starting Your Own Business in the Meeting & Events Industry”.  While most of my students are interested in becoming a meeting or event planner, many of them.. read more →

Wake Up Call – Does Your Brand Say What It Should?

Last week I attended the IMEX America Conference (www.imexamerica.com) in Las Vegas, which is one of the largest Meetings, Events and Incentive industry conferences in North America.  There were over 8,000 attendees present looking to make important business connections, meet new potential suppliers, network with one another and/or to take part in educational sessions.  The.. read more →

The Future of Hospitality Event and Room Services – Guest Blogger Andrew D. Shrout

Between the internet and social media’s growing presence in our lives and the massive diversity in customers, the hospitality industry must evolve and adapt to new ways of providing service. Consistent and instant communication is a huge factor in gaining new customers, but to keep the customers, hotels must find a way to meet their.. read more →